Once again all eyes are on Barcelona thanks to the Mobile World Congress, the most important international trade fair in the mobile phone industry.

The eleventh edition includes a very special presence among the thousands of participants: our Ideus brand. We shall be attending with our own stand and with a revolutionary proposal for the world of packaging: we go one step further and bring you the latest in technology applied to packaging with an augmented reality app which allows the user to receive information about the product and interact with it without even removing the product from its packaging.

What can you see from Ideus at this edition of the MWC?

There is no better stage than the MWC for presenting our new packaging: a surprise to see, hear and touch. Just focus on the packaging using your Smartphone camera to view the product in three dimensions outside the box. It can be turned, zoomed in and out and looked at from all angles, while a voiceover describes the most notable features of the product.

The advantages of augmented reality are numerous: for the consumer, they obtain more information about the product and enjoy a more satisfying shopping experience –almost 70% of consumers prefer to find out about the features of a product themselves rather than be attended by a shop assistant–; for the point of sale, the user spends more time at the product display with the result that the conversion rate increases, as does engagement with the brand and with the point of sale providing this experience.

In addition to this radical innovation in packaging and our exclusive lines, we shall also be presenting our new catalogue of mobile phone accessories, our recognized energy range, No 1 in Spain, together with our domestic phone devices and mobile phones for the elderly.

The countdown has started. A type of packaging, unheard of before in our sector awaits you. Look for our stand CS150 in Congress Square, where we invite you to enjoy a new augmented reality experience and discover what Ideus can do for your business. See you in Barcelona!