Fonexion’s Website has grown dramatically over the last year (2013), going from 95,000 visitors in 2012 to more than 150,000, resulting in an increase of over 67%.

Devices used by visits:
Times are changing quickly and it shows in the number of visitors coming to the site from mobile devices. The percentage of visits from smartphones and tablets was 18% in 2012, and it has now grown to over 53% of the total in 2013, being the first year that the number of visitors from mobile devices has surpassed desktop visitors.

The data reflects the need for adaptation of web sites to the new devices. Fonexion already did this in 2012, when we started to adapt our website into a mobile web. Now our customers can browse our catalogue or place their orders comfortably from their mobile devices.

Where do our visits come from?
Spanish remains being the dominant language amongst our users. More specifically, 76% of the total use this language to navigate their browsers. In second place is the use of English, at 14%,although we are also getting many visits from China, Russia, EEUU and other European countries.

The origin of visitors by country:

The table clearly shows how Spain is still our main market. However, it also indicates a trend of diversification of countries of origin. This data reflects our internationalization process.

Social network analysis
Facebook is our most popular social network. From a total of 156 “Likes” in January 2013, with the entry of the new year we have reached the figure of 2,064 “Likes”.
A 54% of our Facebook fans are male and 46% are women, although women interact more than men. The age range is between 25 to 44 years.

We also have exceeded 300 followers on Twitter.