We warned you that Ideus AR had a surprise in store. And so they did. Everyone who visited our stand at the Mobile World Congress in Barcelona to try out our augmented reality App was really impressed.

At the most important trade fair of the year for the mobile phone industry, we saw smartphones that make life easier, 5G networks, interconnected vehicles, virtual reality, the internet of things… And right in the heart of the hustle and bustle of the MWC, we introduced Ideus AR, our augmented reality application applied to the point of sale which left everyone amazed.

Until now shopping was the same for everyone, wasn’t it? Well, get ready, because we have prepared a new shopping experience to enjoy in shops of the future. It’s said that your eyes are the window of your soul and this is why we have captured the reactions of the visitors to our stand who tested the Ideus augmented reality in situ. This is your expression when you see the product outside the box and in movement.

The trade fair

The great telephony trade fair has brought together more than 108,000 professionals from the sector, of which 95% are foreigners, and has been the greatest showcase for presenting Ideus AR, which can be downloaded to iOS and Android systems from 15 April.

The app allows the product to virtually come out of the box, just by focusing on the packaging with your smartphone camera. Consumers can rotate, zoom in and out or view the selected accessory from different angles and receive information by voice about its characteristics in order to decide whether it really is the product they are looking for.

An excellent reception, which was also extended to our exclusive lines and the rest of the new products from the catalogue of mobile phone accessories which we presented to all the visitors to the Fira in Barcelona.

A complete success which would not have been possible without your help. Thank you for coming! We took good impressions with us from Barcelona and we hope that you did too.