On December the 12th we attended the “How to e-commerce success” lecture at Donostia Miramon Park.

The conference was organized by Neofis around a theory lecture and two practical case studies on different types of companies, among which we found ourselves.

There was an introduction by Pablo Martínez Muñoz, Chief Technology Officer at Bic Gipuzkoa Berrilan. Then, Gorka Azpiroz gave an interesting talk about the keys of a successful e-commerce.

The talk was very constructive and Gorka made some insightful reflections that we should always keep in mind: an online store will not be profitable for itself. E-commerce requires a strategic plan, good products, logistics solutions, marketing and communication actions, as well as other requirements to work.

Jose Gutiérrez, from Fonexion’s Marketing Department, presented the success case of our web site, a site that combines B2B sales with an attractive brochure that the final user can browse.

In the past two years, the monthly audience of Fonexion.com has doubled, with over 150,000 unique visitors this year and a significant annual growth expected for the future.

The seminar was a great success and will probably take place again soon at Zamudio Technology Park.

We will keep you updated!