2012 is ending and we keep following the same path of growth we started following after the restructuring in 2008. The first three years meant the consolidation of our company and our own brand, Ideus, in the Iberian Market, 2012 has been undoubtedly, the year of our international take-off and differentiation. During the present year we have consolidated our expansion in the international markets on three fundamental pillars.

1-     Differentiation: FONEXION has sealed agreements with various brands/licenses with distribution rights at a worldwide level. They are Everlast and Lonsdale, two emblematic sports and boxing brands, aimed at a unisex audience that loves sports and powerful experiences; Ford Thunderbird, Ford GT and GT40, iconic cars, if ever there was one, aimed at the American market and at a male audience mainly; Spyker, the legendary European brand of top-notch cars; FIGC Italia, all the appeal of the of the Italian Calccio now available in accessories for mobile phones. Jacqueline Bissett, with whom we signed an agreement at the beginning of the year, and City Girls, the best-selling license which has turned out to be a very pleasant surprise for all of us and that has accompanied us for the last two years.

2-     International Presence: FONEXION had its presence this year both at the Hong Kong Electronics Fair in its spring and autumn edition and at the summer MacWorld Fair in Pekin. Both of them turned out to be great platforms where we have been able to launch the new brand and designs to foreign markets; undoubtedly a resounding success, reinforced both by online campaigns and traditional means.

3-     Quality Improvement: new production, printing techniques and our own design team, which has resulted in a product which has a finishing that just a year ago seemed impossible to get. This, added to the introduction of an eco-friendly pack, printed in soy-based ink and free of (free of PVC) has led to a qualitative leap forward without having to increase the price of the product, which at the same time  enables to improve the experience of the final consumer without having to pay more for the improvements.

To these pillars on which the growth and good prospects of Fonexion rest a fundamental ingredient must be added: a highly motivated staff wishing to reach the targets that have been set.

We promise lots and good surprises for 2013. Watch out for the first quarter of the year, and don’t say we didn’t warn you!

Thanks a Lot