FONEXION SPAIN S.A. signs agreement of licensed products with the mythical American brand.

FONEXION, leading company in the industry of accessories for smart phones and tablets, has just signed an agreement with Route 66 for the international (*) distribution of the legendary American brand within its business areas. This alliance has enabled the launching of a range of mobile phone cases which incorporate the Route 66 design, symbol of freedom and the enterprising spirit of the millions of travellers who crossed the famous road in the search of their particular American dream.

Also known as America’s Mother Road, the route originally connected the city of Chicago with Los Angeles, crossing 8 states and amounting to 2448 miles (3939 Kms). The road, whose construction began in 1923 and which was finished in 1938, still has the genuine American taste and is a recognizable icon at worldwide level.

“We have captured the rebel and adventurous spirit of Route 66 on a appealing collection of cases for mobiles”, says Jose Gutierrez, Fonexion`s Marketing Director. ”With this agreement we aim at reaching the million of followers of the mythical brand and those who related to the American lifestyle. It suffices to say that the term Route 66 registers over 18,6 million annual searches in Google”, he added.

The Route 66 By Fonexion accessories are available at large shopping centres and specialised shops.

(*)The United States, the United Kingdom, Russia, Germany, Switzerland, Austria, and Spain.